Do you feel like you’re still struggling to properly master SEO?
Would you like to have a better understanding of how your campaigns, website, and general digital marketing strategies are performing?
If so, using analytical tools can help.
But what are the best SEO tools that your business can’t afford not to use?
Read on to find out.
1. Google Analytics
Far and away, Google Analytics is one of the best SEO tools on the market today.
It’s entirely free.
Google Analytics will help you to figure out the geographic location of your readers, so that you can figure out whether or not you’re doing a good enough job of targeting the local market within your service area.
You can also figure out the average length of a visit, your most popular pages, and the internal pages that cause people to navigate away from your website.
You can also figure out the pages, campaigns, and links that brought people to your website in the first place (AKA, the overall source of your traffic.)
It will also help you to get a better understanding of how effective your social media platforms are at bringing people onto your website.
Another one of the best SEO tools for your business?
Ahrefs, which helps you to understand where your backlinks are coming from.
Are sites linking to you relevant and authoritative? Which one of your pieces of content is the most popular? Which websites are your competitors’ backlinks coming from?
Additionally, Ahrefs will also help you to get a better grasp of your website’s overall ranking factors and positions. You’ll be able to get ranking reports broken down by month, week, and even day.
You can even use their site audit tool to help you to identify potential problems on your website.
3. Keyword Tool
When you create website and blog content, you need to make sure that you use keywords in order to increase your ranking factor.
Keywords are the phrases and words that searchers type into a search engine when they’re looking for what you have to offer.
But how can you figure out which keywords are the most likely to get the people you want on your website to convert?
By using this free keyword tool.
You’ll be able to see which keywords are actually accessible to you, and which ones have already been overtaken by your competitors. This way, you can ensure that your content will be as effective as possible.
How Will The Best SEO Tools Help Your Business?
From figuring out where your backlinks are coming from to finding the right keywords for your content, the best SEO tools can do a lot for your business.
Always make sure that you’re using these tools to help you to get a better understanding of your target market and understand where your website is falling short.
Looking for more SEO advice?
Spend some time on our website and blog to learn more about how to master the tricks of the digital marketing trade.